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      <image:title>UPP Blog - University Partnership Playbook Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UPP Blog - Playbook publication day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Tools</image:title>
      <image:caption>The unique perspective offered by the authors is based on their experience as commercial scientists and innovators. These experiences have been used to create a number of simple tools, all of which have been tried and tested in practice. By using these tools, innovators can begin to build high-impact and mutually beneficial partnerships with academic researchers.</image:caption>
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      <image:title>Home - Plays</image:title>
      <image:caption>In addition to the Tools which have been created by the authors, a comprehensive set of ‘Plays’ have been developed to cover all of the key issues that an innovator needs to address to put in place a real partnership. These Plays translate the ambition and inspiration of partners into concrete outcomes and impacts.</image:caption>
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      <image:title>Home - The Playbook</image:title>
      <image:caption>This book has been written by practitioners for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors have decades of senior level experience in the research, innovation and product development teams of large multinationals, smaller high-tech companies, and start-up businesses.</image:caption>
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    <lastmod>2021-05-14</lastmod>
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      <image:title>Ecosystem Innovation</image:title>
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      <image:title>Authors - Matt Reed</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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      <image:title>Authors - Joss Langford</image:title>
      <image:caption>Joss is an engineer with extensive marketing experience. His career has taken him around the world in industrial chemicals, branded consumer goods, professional consulting services and health informatics. Joss has built new ventures, created novel products and services, and developed long-term technology portfolios. His work has been recognised through design awards, academic papers and numerous patents in a range of technical disciplines. In recent years, Joss has developed global standards for the management of personal data. Joss is a Fellow of the Royal Society of Arts and lives in the South-West of the UK. Joss Langford is CTO at Activinsights and has an Honorary Research Fellowship at the University of Exeter. LinkedIn</image:caption>
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      <image:title>The Quadrant Model</image:title>
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      <image:title>Vision - Educators are innovators.</image:title>
      <image:caption>Our vision is to share what we have learnt as innovators with companies and universities so that together we can create bigger impacts for society from the science and research we do together. — Matt &amp; Joss</image:caption>
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    <lastmod>2021-05-14</lastmod>
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