How to Build Strategic Research Relationships
Innovators are Educators
Our vision is to share what we have learnt as innovators with companies and universities so that together we can create bigger impacts for society from the science and research we do together.
The Playbook
This book has been written by practitioners for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors have decades of senior level experience in the research, innovation and product development teams of large multinationals, smaller high-tech companies, and start-up businesses.
Tools
The unique perspective offered by the authors is based on their experience as commercial scientists and innovators. These experiences have been used to create a number of simple tools, all of which have been tried and tested in practice. By using these tools, innovators can begin to build high-impact and mutually beneficial partnerships with academic researchers.
Plays
In addition to the Tools which have been created by the authors, a comprehensive set of ‘Plays’ have been developed to cover all of the key issues that an innovator needs to address to put in place a real partnership. These Plays translate the ambition and inspiration of partners into concrete outcomes and impacts.
“If you and I have an apple each and we exchange them, then we will still have one apple each. But if you and I both have ideas and we exchange them, then each of us will have two ideas.”
— Brannan, 1949
Contact
Feel free to contact us with any questions.
Email
info (at) upp-book.com
Phone
+44 (0) 1392 247131